In this business tv show, emerging markets experts Stephen Philips, Chief Executive of the China-Britain Business Council, Ian Coleman, Partner, Head of emerging markets, PricewaterhouseCoopers UK, and Chris Runckel, President of Runckel and Associates, talk about the best ways to approach research, and what you need to know in order to make the right choice.Ian Coleman: People often ask me what is the next hot destination and the next hot emerging market and I don’t think there’s a simple answer to that. Why? Largely because of something I said earlier about the need to balance risk and reward. \n\nStephen Philips: I think the only test is gettingyour backside on a plane and going and kick the tyres and explore the markets having done your research. \n\nIan Coleman: I think first of all I would say research, research, research and that’s tips one two and three. There is a general perception that I think people have that business conducted inemerging markets is not quite the same as it is close to home. That can often transcend into a perception that an emerging market players are some how less intelligent. That they are less honest and I think you’ve got to suspend those prejudices and research and find out the detail of what’s going on, on the ground in those markets. \n\nChris Runckel: Well the first thing that we suggest is not to go into this with any pre-conceived notions. Leave everything open. Often we have companies who say to us we want to go to China or we want to India but what we suggest is leave all the options opens and pair all the areas and then let the numbers come out where they will and often times what our clients have found in this process if often times the area that they initially thought they wanted to go to is not necessarily best for that project. \n\nIan Coleman: In terms of trying to look at emerging market take a balanced view. There are many businesses that suffer from the syndrome that says emerging markets are going to be terribly important therefore we just ... advice, britain, business, channel, china, council, emerging, expert, experts, markets, news, pwc, runckel, show, small, tv