Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing&PR, on why your sales copy might just be egocentric nonsense that customers hate to read. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com.David Meerman Scott: Most organisations when they generate information about themselves do it in an egotistical, product-centric way. Like for example technology businesses are notorious for this. They talk about their flexible scalable solutions for improving business process which is a bunch of gobbledegook that nobody cares about. The best way to reach people is to understand what their problems are and create for example a press release that helps to address the problems that people have. So if your problem is that you want to move data from point A to point B, well that\'s what you should write a press release about and not about flexible scalable solutions for business process.So I always suggest to people that it always starts from your buyers and what your buyer\'s issues are and what your buyer\'s problems are and how your organisation helps people. It does not start with your products; it does not start with your services. That is really, really hard for people to dobecause we have been taught for decades to talk about our product messages and communicate what our company does which is not as effective online as talking about what we are doing to help solve people\'s problems.\nHave you got a great business, idea, product or service, but you just can\'t get the revenue growth you are looking for? If you\'d like your business to be considered for the Million Dollar Challenge click here http://www.yourbusinesschannel.com/SyndicatorShow.aspx?spk=295 \nFind out more about the very latest in Million Dollar team developments and news by visiting our blog at http://www.yourbusinesschannel.com/ResourceCentre/Snap/blog.aspx advice, business, channel, david, ecommerce, expert, experts, marketing, meerman, news, pr, scott, show, small, tv