Hello and welcome to GopherHaul 23 - Lawn Care Marketing Business ShowIn this episode we will be talking about\n\nGopherHaul breaks the 700,000 view mark! Thank you everyone for watching us!\n\n\nInspirational Story:\n\nYou don\'t need a new truck when you are starting out. Check out Dave\'s truck as an example.\n\nJoin the discussion here:\nhttp://www.gophergraphics.com/forum/cgi-bin/ikonboard.cgi?act=ST;f=4;t=7448;st=0;r=1;&#entry36520A while back Bill wrote us on the forum and posted a picture of him hauling his lawn mower around from job to job, in the back of his car\'s trunk. No longer though, Bill has been able to upgrade his lawn care business vehicle this year from a car to a pickup. \n\nCheck out the pictures and join in the discussion on this post here:\n\nhttp://www.gophergraphics.com/forum/cgi-bin/ikonboard.cgi?act=ST;f=4;t=7261;st=0;r=1;&#entry35248Lawn Care Business Marketing Idea:\n\nOne of our new Gopher lawn care forum members Emerald Green Lawn Care was kind enough to post a sample letter they use to contact property managers. \n\nDownload the letter template and read more about this post here: \nhttp://www.gophergraphics.com/forum/cgi-bin/ikonboard.cgi?act=ST;f=29;t=7403;st=0;&#entry36220Business Question:\n\nAre you keeping track of where your new customers initially heard of your business from? If you aren\'t you might be wasting a huge amount of advertising dollars. Let\'s jump to a post Chuck made in our lawn care forum. \n\nIn his post Chuck said \"I keep track of everything, My findings were surprising. about 65-70% of my business thus far has come from 1 source&at an advertising cost of just over $10 per customer! Pretty cheap. \"Our friend Justin also jumped into the discussion and posted an excel sheet template to help you track your lawn care business advertising dollar.\n\nTo download the template and get involved in the discussion join the post here: \n\nhttp://www.gophergraphics.com/forum/cgi-bin/ikonboard.cgi?act=ST;f=8;t=7356;st=0;r=1;&#entry35873Another great topic Chuck brought up, along a similar line, is the question, are you answering your business phone during the day? It is amazing how many small lawn care businesses don\'t answer their calls during the day because they are busy working. The problem with this is many potential customers won\'t leave a message. Instead they will simply call the next lawn care business on their list. \n\nIf you are interested in joining this discussion, join the post here:\n\nhttp://www.gophergraphics.com/forum/cgi-bin/ikonboard.cgi?act=ST;f=29;t=7421;\n\n\nLawn Care Search Engine Optimization:\n\nRead this post thoroughly because it could make a big difference for you and ask your web programming questions here:\n\nhttp://www.gophergraphics.com/forum/cgi-bin/ikonboard.cgi?act=ST;f=6;t=7346;\n\n\nLawn Care Marketing Idea \n\nHave you ever experimented with offering a referral program to your lawn care customers? Emerald Green Lawn Care created a great referral coupon template that they posted on the forum. Check out the post and see what the best way is market your referral program to your current customer base in order to reach out to more customers.\n\nJoin in on the discussion here:\n\nhttp://www.gophergraphics.com/forum/cgi-bin/ikonboard.cgi?act=ST;f=8;t=7386;st=0;r=1;&#entry36079Book of the Month:\n\nThis month\'s business book of the month is Robert Slater\'s \"No Such Thing As Over Exposure.\" \n\n\nIf our show or forum has helped you, or if you have any business questions, please let us know and send an email or make a post about your experience! I hope all these ideas have helped you expand and grow your business and mind. So until the next time, always remember to Dream it, Build it, Gopher it!\n\nIf you are in need of free lawn care marketing material for your lawn care business, please visit our site at http://www.gophersoftware.com. We have hundreds of free lawn care logo, flyer, door hanger and web templates you can download and use for your lawn care business. We also have free lawn care business contracts. Also download our trial version of Gopher Lawn Care Business Software. Gopher will help your lawn care business schedule and invoice more customers in lesstime, allowing you more time to grow or enjoy your life. If you are on myspace send us a friend request. We are located at http://www.myspace.com/teamgopher. advertising, business, care, entrepreneur, forum, GopherHaul, grass, guru, home, landscaping, lawn, marketing, mower, software, yard