Since a groundbreaking article from business guru C.K. Prahalad and Stuart Hart called \'The Bottom of the Pyramid\', more and more companies realize that they neglected more than 4 billion customers at the bottom of the income pyramid. \"Don\'t consider the poor as victims or a burden, but start to see them as flexible and creative entrepreneurs and consumers\", they wrote. 2, a, Backlight, consumers, day, dollars, globalization, Goals, India, Millennium, Philips, poor, Prahalad, Tegenlicht, VPRO