Except from Forrester\'s Consumer Forum 2007. Forrester Research Vice President Josh Bernoff says objectives, not technologies, should drive your Groundswell strategy. Forrester uses a four-step approach to help companies develop an analytical framework for defining and measuring the business impact of Social Computing efforts. October 12, 2007 in Chicago.Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietaryresearch, consulting, events, and peer-to-peer executive programs.\n\nLearn more at www.forrester.com 2.0, Advertising, Branding, Business, Forrester, Groundswell, Marketing, Research, Strategy, Technology, Web